BRIDGING CULTURES WITH COMPREHENSIVE MARKETING AND CONSULTANCY SOLUTIONS FOR GLOBAL VENTURES.
IDEAS. CREATIVITY. RESULTS.
Inbound and Outbound
Australian & Chinese
Events and Activations
Education, Events & Tourism

MEET MICHELE ZHUANG
Director, MBus, B.A.
Michele works at the intersection of government, industry, innovation and international cooperation.
As Founder and Managing Director of ACCM Group, Michele lead cross-border initiatives that connect governments, enterprises, research institutions and investors across Australia and Asia.
Over the past two decades, ACCM have facilitated more than AUD 400 million in investment into Australia, supported international market expansion, and developed strategic partnerships across sectors including life sciences, artificial intelligence, advanced manufacturing, education, culture and public policy.
Today, ACCM's focus is on enabling international collaboration and commercialisation — helping innovative technologies, research capabilities and industry solutions move from concept to real-world impact.
Our Work Includes:
• International collaboration and strategic partnerships
• Life sciences and healthcare innovation
• Artificial intelligence and digital transformation
• Government and institutional engagement
• Research-to-commercialisation pathways
• Investment attraction and market access
• Cultural diplomacy and stakeholder relations
We believe the future belongs to those who can connect ideas, institutions and opportunities across borders.
No matter which industry you're in,
Michele and the team would love to help you.
Fill in the enquiry form under the Contact Us tab,
or call Michele on
0478 318 668.
CLIENTS IN THE NEWS
HEALTHY GARDEN AUSTRALIA STRIKES EXPORT DEAL TO JAPAN AND SOUTH KOREA
Michele and the ACCM team have collaborated with locally owned porridge maker Healthy Garden Australia, to help them gain an export deal which will see their products sold throughout Japan and Korea.
These newly made connections have given Marketing Director Derek Li and the Healthy Garden Australia team the confidence to explore further possible export deals.


INIQUITY WHISKY & RED HEN GIN LINE UP FIRST EXPORT TO CHINA
Premium spirit producers Tin Shed Distilling and Red Hen Gin (small batch distilling) were ecstatic to have secured an export deal with China, which will see up to 700 bottles of their award winning products
available in the Asian market for the first time.
Michele was able to use her export distribution portfolio to help Tin Shed Distilling and Red Hen Gins achieve
brand recognition outside of Australia.

INTERNATIONAL YOUNG ARTIST EXCHANGE FESTIVAL WON MANY HEARTS
With the passion to empower the next generation through the power of music, curated and organised by ACCM Group and New York based multidisciplinary artists organisation Artists by Any Other Name, Young Artist Exchange (YAE) uses music to connect across cultures by bringing together students and teachers from China, Australia and the United States in UNESCO's City of Music, Adelaide. More than 1,100 students participated in 2017, after they honed their skills and immersed themselves in new classical music trends. Since then, the YAE festivals were successfully run for three years in both Adelaide and Sydney prior to the COVID-19 breakout in 2020.

